EASTON, PA: REBRANDING PROJECT
I was assigned the task of developing a fresh brand identity for the city of Easton. This included creating a new logo, slogan, tagline, color scheme, advertising initiatives, and merchandise. In undertaking this project, my focus was on delving into the essence of the city, understanding what holds significance for both the locals and visitors. My exploration led me to recognize the vibrancy of Easton's art scene. Inspired by this, I chose to center my campaign on the significance of the art community in Easton and its influence on the surrounding populace. The logo I designed draws inspiration from the central square, often regarded as the 'heartbeat' of the city, known for being a pivotal spot for communal gatherings and its rich historical value.
Using the murals as art and incorporating it into various forms of merchandise.
'The Mural Walk' is an idea designed to offer both locals and tourists a chance to engage with and gain a deeper appreciation of the art scattered throughout Easton. The concept features a map pinpointing various mural sites in an easy-to-understand manner, creating an enjoyable and interactive experience.
Showcasing Easton's art through merchandise that features a variety of murals. The goal is to incorporate both the artwork and the artists, allowing viewers to identify and appreciate them as they explore using the mural map.