IN THE BUSINESS OF LOVE
SPARK NETWORKS
As a graphic designer at Spark Networks, I am playing a part in people finding love. Through my work on a diverse portfolio of legacy brands, including Christian Mingle, Elite Singles, Silver Singles, eDarling, and Zoosk, I create visually compelling email campaigns, engaging in-app messages, user-friendly landing pages, and eye-catching social media posts. These efforts are designed to resonate with our target audience and facilitate connections. Collaborating with teams to maintain the distinct identities of these established brands, I focus on ensuring that each design not only captures attention but also enhances user experience and drives engagement across all platforms.
EMAIL CAMPAIGNS
Designing email campaigns is all about creating eye-catching, effective visuals that drive engagement. A big focus is showcasing the value of our premium subscriptions, using strong visuals, clear messaging, and strategic CTAs to highlight key benefits. By testing and refining designs, I make sure every email feels fresh, compelling, and drives results.
St. Patrick’s Email Campaign
Tailored to energize user engagement and drive premium subscription upgrades across each of our legacy brands. Each design reflected the unique tone and audience of its respective brand while maintaining a cohesive campaign aesthetic.
LANDING PAGES
Designing landing pages for silver singles involved a meticulous approach, particularly in the realm of A/B testing to optimize user engagement and conversion rates. After analyzing various design elements, copy variations, and user flows, we chose the page that yielded the highest success rate for sign-ups.
Silver Singles landing page designed with both mobile and desktop accessibility in mind.
